dtk International is a research-led planning resource based in Auckland, New Zealand.
We help brands and businesses clearly articulate their story drawing on our collective experience across a broad range of markets, countries and categories.
We are objective, impartial and discreet.
Our unique approach combines the skills of qualitative and quantitative research, management consultancy and strategic comms planning.
We search for insights across multiple internal and external stakeholders. We get under the skin of the business and ask the hard questions:
Where are you now?
Where do you want to be
How will you get there?
We then pull these lessons and insights into a practical actionable roadmap for the business going forward.
Develop a powerful purpose and story for an organisation that inspires internal and external stakeholders
Use research to reposition brands and companies for the next chapter of their life
Help map out a brand’s architecture. How does everything fit together? How do various sub-brands relate to one another?
Evaluate how effective your communications currently are and how they can connect more effectively with customers and stakeholders moving forward
Use quantitative and/or qualitative research to answer a business challenge or issue
Help uncover and articulate a company’s values and behaviours in a language and framework that drives change within all areas of the organisation
Once we have a plan in place, we can assist in its implementation, either through providing creative and project management services or through working with existing partners.
“We’re going through a complete brand overhaul and are using a brilliant strategic and creative firm in Auckland called dtk International. They have done an extraordinary job building out the strategy into the brand assets which I’m very excited to be launching early next year."
Tracey Berry – GM Marketing at Ara
“dtk International challenged my thinking from the outset, they inspired our team to continue to stretch our understanding of today and what we wanted from tomorrow. You will be blinded by their honesty, humility and capability to troubleshoot just about anything you throw at them. All the management books state that good leaders surround themselves with great people – dtk for us have been Best in Class.”
Venasio-Lorenzo Crawley – Executive GM Marketing & Reputation IAG
“dtk International were engaged to help Tourism Fiji develop a new global brand positioning and communications strategy for Fiji and help in the search, selection and briefing of new partners to bring it to life. The process involved an extensive review of core markets – Fiji, Australia, New Zealand, US, China and Hong Kong. Their approach, research methodology and creative thinking were outstanding and led to a highly valued report which was endorsed by the Prime Minister of Fiji and has become the blueprint and roadmap for the country’s global marketing.”
Dave Pflieger – Chairman of Board Tourism Fiji and CEO & Managing Director Air Pacific
David and Theresa immersed themselves in our business and took the time to understand what makes Barfoot & Thompson tick. Their process of interviews, focus groups and data analysis really distilled down what makes our business great. They provided well-reasoned suggestions about our brand positioning for the future to both our internal and external stakeholders. The insights they provided led the business to decide to undertake the first business-wide rebrand in 50 years. They are a friendly, professional and diligent team. They understand branding and strategy, and the way they present their work makes it so easy to take non-marketers on the journey when you need to make significant change.
Chris Andersen – Chief Marketing Officer at Barfoot & Thompson
We started our careers working for large London advertising agencies. Having moved to New Zealand in 1997 we carried on working with some of New Zealand’s leading advertising and design agencies before opening the doors of dtk International in 2004.
We work very closely with our clients to ensure they are involved every step of the way
We believe objectivity and a fresh pair of eyes is worth its weight in gold
We believe there are no short cuts. Being thorough is essential
We believe that every project we work on should result in a set of clear, actionable recommendations
dtk International
Suite 4/5 35 George Street,
Kingsland,
Auckland,
1010
